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This is What Good Online Content Looks Like

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Regardless of your opinion on the Affordable Care Act, this new web page launched by the White House is an excellent example of good online content.

Courtesy: whitehouse.gov

Right off the top, it provides users the opportunity to watch President Obama’s speech to the Catholic Health Association LIVE (a service Summers Strategies also provides our clients), features a timeline, infographics and more.

Sure, your organization likely doesn’t have the same resources as the White House, but you don’t need them. Regardless of your budget adding video, pictures and engaging content to all of your online activities is a must for winning your next communications campaign.

And if you need help, just let us know.