Strategy
Triumph of the Real: The Challenge of Overcoming Alternative Fact
These days, the truth has some competition: alternative facts, fake news, and the full-throated denial of reality, for starters. But while this type of spin is enjoying a Renaissance at
Why your “moms strategy” may be failing you
For decades now communicators whose work ranges from consumer marketing to policy influencer communications have spent vast resources trying to connect with moms. This is a proven, data-based strategy that
4 questions to ask before launching your next campaign
Every communications campaign should be designed to meet your organization’s strategic goals. Sounds like common sense, right? It is. Yet, far too often, communications objectives (and therefore, the ability to
5 Reasons Caitlyn Jenner’s Story is News
There’s a common struggle for many organizations to understand why some topics and people get news coverage, while others don’t. Some quickly dismiss it by saying “they only talk about