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Triumph of the Real: The Challenge of Overcoming Alternative Fact

These days, the truth has some competition: alternative facts, fake news, and the full-throated denial of reality, for starters. But while this type of spin is enjoying a Renaissance at

Pitch Perfect…or not

  8.06.2015   Media Relations   No comments

Pitching stories to reporters comes down to one very basic rule: know your audience. Before you hit send, pick up the phone or fire off that DM, take the time