Media Relations
Triumph of the Real: The Challenge of Overcoming Alternative Fact
These days, the truth has some competition: alternative facts, fake news, and the full-throated denial of reality, for starters. But while this type of spin is enjoying a Renaissance at
Pitch Perfect…or not
Pitching stories to reporters comes down to one very basic rule: know your audience. Before you hit send, pick up the phone or fire off that DM, take the time